Terms of Service

1 Who This Agreement Is Between

These Terms of Service ("Terms") are an agreement between More Calls Digital LLC ("More Calls Digital", "we", "us") and the business or person who starts a plan with us ("you"). The part called Using Our Website also applies to anyone who visits morecallsdigital.com.

How You Accept These Terms

• Online checkout: you tick the box saying you agree to these Terms, then complete payment. Stripe, our payment processor, keeps the record of that checkout.
• Plans that start with a call (Acquisition and Enterprise): we send you these Terms before you start. You accept them when you confirm in writing that you want to start (an email is enough) or when you pay your first invoice, whichever comes first.
• Accepting electronically binds you the same way a signature on paper would.

Our work starts once your first payment goes through.

2 The Plans

We sell one system in three stages. You start at the stage that fits the problem you have today, and you can stay there as long as you like. You move to a different plan only when you ask for it or agree to it.

Foundation: $349 a Month

For one market. It includes:

• Your website, built, hosted, kept secure and updated.
• Ongoing local SEO: the monthly work that gets you found when people nearby search on Google, and in AI answers like ChatGPT. We do what the data says is worth doing. There is no set number of pages, links or tasks a month.
• Your Google Business Profile (the Google listing with your reviews, map pin and call button): categories, services, description, hours, service areas, links, accuracy, and photos you give us.
• Your listings on other websites where they fit, such as Bing, Apple Maps, Yelp, the BBB, and trade and local directories. Any dues, memberships or sponsorships are paid by you.
• A review kit: your Google review link, a QR code, and wording for texts and emails.
• A live dashboard of searches, clicks, website visits, Google Business Profile activity, forms and call-button taps. A tap on the call button is never counted as a sale.
• Reasonable edits, about an hour a month, on top of all the SEO work we do on our own. That covers text, photos, hours, services, testimonials, forms and small layout changes.

Acquisition: $1,249 a Month, Plus Ad Spend

For one market. Everything in Foundation, plus:

• Google Ads, and Local Services Ads (the Google ads that can carry a Google Verified badge) where your trade qualifies, set up and managed by us.
• Microsoft Ads (the ads on Bing), set up and managed by us where they fit your market.
• Ad spend of at least $2,000 a month, paid by you straight to the ad platform. See Ad Spend.
• Other ad platforms only if we agree in writing. Meta (Facebook and Instagram) ads also need ad creative that you supply. We do not make ad creative.
• Our lead tracker, once it is available, where you mark each lead booked, won or lost. Using it is never required for the guarantee.

The fee stays at $1,249 through $5,000 a month in ad spend. Above that, it adds 10% of only the spend above $5,000, so there is no jump at the line.

Enterprise: From $2,499 a Month

For businesses with two or more markets. A market is a branch, a territory, a metro area or a location. The price covers up to 2 markets, plus $750 a month for each market after that. We agree the number of markets in writing.

It includes everything in Acquisition, in every market, plus the work across them: every market compared side by side, budget moved toward the markets that work, and a written review every quarter, with a call if you want one.

Ad spend is pooled across your whole account. The minimum is $2,000 a month per market, counted account-wide, so money can move between markets. The fee works the same way: it stays flat through $5,000 a month per market, counted account-wide, and above that it adds 10% of only the spend over that total. For example, 3 markets have a $6,000 pooled minimum and a $15,000 pooled line. At $18,000 of total spend, the fee is $3,249 plus $300, or $3,549.

Every Plan

• No setup fee.
• While you are a client, we never take on a competitor in your trade whose service area overlaps yours.
• Month-to-month. No long-term contract.
• Support by email and the client portal. We reply within one business day, on weekdays. Urgent messages are answered the same business day. Most website edits are done the same business day, depending on their size.
• We work by email. There are no routine calls, texts or Slack, but you can ask for a call when you need one.
• The dashboard refreshes at least once a week. Google's own data runs two to three days behind.
• Your new website goes live within 14 business days of the day we have everything we need from you: your questionnaire answers, your photos, your logo if you have one, and the logins we ask for. The 14 business days do not start at checkout. Before launch, you review a private preview link and send changes by reply. Delays on your side can move the launch date.

What No Plan Includes

Unless we agree to it in writing, no plan includes:

• Domain registration and business email fees.
• Ad spend. It goes to Google or the ad platform, not to us.
• Dues, memberships, sponsorships and other fees paid to others.
• Online stores, booking systems, customer portals, and custom apps or software.
• Redesigns, major migrations and major new features.
• CRM work, apart from our own lead tracker where a plan includes it.
• Social media management.
• Creative production: video, graphics or ad creative.
• Paid ads, on Foundation.

What We Do Not Promise

Google, Meta and AI tools decide their own rankings and answers, and they change their rules often. So we never promise a top spot on Google, a mention in an AI answer, or a set number of calls, leads, pages or links. The only result we stand behind is the guarantee.

3 Your Price

Your price is the published price for your plan on the day you start, as shown at checkout or in the written quote we send you. Our current prices are on our pricing page.

Some clients have a different price or scope in writing: a custom plan, a plan page we made for them, or an older plan they kept, such as Growth or Premium. If that is you, the price, scope and guarantee terms in that written agreement or plan page apply to you, and these Terms cover everything else. Where the two conflict, your written agreement wins.

If you became a client before these Terms, your price, what your plan includes and the guarantee you signed up with stay as agreed. Like any price, yours can change only with the written notice in Price Changes.

4 Ad Spend

• You pay ad spend straight to Google, or to the other platform, on your own card, in an ad account in your name.
• Ad money never passes through us, so we never mark it up. Our fee is separate, and the platform's own billing shows exactly what it charged you.
• We never start ads, or charge anything to your ad accounts, without your written OK. An email is enough.
• The minimum is $2,000 a month on Acquisition, and $2,000 a month per market on Enterprise, counted across the account. Spend on every channel we run for you counts toward it: Google Ads, Local Services Ads and Meta.
• If your ad spend is below the minimum in a month, $2,000 on Acquisition or the pooled minimum on Enterprise, our monthly fee stays the same, and that month does not count toward the guarantee. If you want to keep spending less, you move to Foundation; on Enterprise you can drop a market instead.
• Ad spend is between you and the platform, so we cannot refund it, whenever you cancel. Any unspent budget stays in your ad account.

5 Billing, Refunds and Price Changes

• We bill monthly through Stripe, on the same date each month. Your first payment is due when you start.
• Your plan renews automatically every month until you or we cancel it.
• On Acquisition, if your ad spend in a month is over $5,000, the 10% on the amount above $5,000 is added to your next monthly invoice, based on that month's actual ad spend.
• On Enterprise, if your pooled ad spend in a month is over the pooled line, the 10% on the amount above it is added to your next monthly invoice, based on that month's actual ad spend.
• Prices do not include any sales tax that applies.
• If a payment fails and is not fixed within 5 business days, we may pause the work, your dashboard and your website hosting until your account is up to date.

Refunds

• Payments already made are not refunded, including the current month, because the work for it has already started.
• To avoid the next charge, cancel before your next billing date.
• The guarantee never refunds anything. It stops billing instead.
• Money paid to others, such as ad spend, domain registration or memberships, is refunded only under their own rules, never by us.

Price Changes

We can change the price of a plan. If we change yours, we tell you in writing at least 30 days before it takes effect. You can then keep your plan at the new price, cancel and take your website files, or move to one of the hosting plans in Cancelling. If you stay on your plan after that date, you accept the new price.

6 Cancelling

• Cancel with one email to hello@morecallsdigital.com before your next billing date, and you won't be charged again. No cancellation fee. No penalty.
• We can also end your plan by email before your next billing date. While billing is stopped under the guarantee, we can end it only as The Guarantee or Ending the Agreement for Serious Conduct allows.
• When a plan ends, the marketing work stops: SEO, Google Business Profile management, ads management and the monthly edits.
• Your domain, your Google Business Profile and your ad accounts are in your name, and they stay yours. When your plan ends, or whenever you ask, we remove our access to them.
• When you cancel, tell us which of the three options below you want for your website. If you don't choose a hosting plan, your website comes down at the end of your last paid period.

Keeping Your Website Live After You Cancel

• Hosting and Maintenance, $49 a month. Your website stays live. We host it, keep its security certificate (the padlock in the browser) current, apply security and software updates, and make small fixes to keep it working. No marketing, SEO, listing management, ads or content edits.
• Hosting Only, $29 a month. Your website stays live. No updates, no maintenance, no changes and no marketing.
• Leave entirely. Your website comes down at the end of your last paid period. Once your balance is paid, we hand over all of your website's files, whatever it is built with, and you can host it anywhere you like. There is no fee for the files. We keep our copy for 90 days after your last paid period, then delete it. We can help you move it to another host or platform. We cannot promise the files will work unchanged on every host or platform, and once we deliver them, running the website is up to you.

The two hosting plans are only for clients leaving a plan. We do not sell hosting on its own.

7 The Guarantee: Pays for Itself, or You Stop Paying

Marketing should pay for itself. By day 90, a month of booked jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does. It is not a refund: nothing you already paid comes back. Billing stops instead. Our guarantee page explains it in short. This section is the full version, with every condition.

Who It Covers

Every plan: Foundation, Acquisition and Enterprise. It does not cover a plan whose written agreement or plan page says it has no guarantee. If you became a client before these Terms, the guarantee you signed up with applies to you instead of this one.

What "Pays for Itself" Means

In the month we check, the revenue from booked jobs that came from our tracked leads is more than that month cost you. What a month costs you is our monthly fee, plus, on Acquisition and Enterprise, that month's ad spend.

At the minimums, that is $349 a month on Foundation; $3,249 on Acquisition ($1,249 fee plus $2,000 ad spend); and $6,499 on Enterprise with 2 markets ($2,499 fee plus $4,000 ad spend).

We check one month: the third month after the clock starts, not the three months added up. Enterprise is measured across the whole account, all markets together.

When the 90 Days Start

• Foundation: the day your website is live and we have every login we need.
• Acquisition: the day your ads start spending.
• Enterprise: the day your first market's ads go live.

The clock never starts on the day you pay. A delay on your side pauses the clock. It does not reset it, and it does not cancel the guarantee. A delay means we asked you for something we need, such as a login, an answer or an approval, and did not get it within 5 business days. The clock pauses from then until we get it.

What Counts

Only booked jobs that came from a lead we track for you: a form sent from your website, a tap on your website's call button, a call or message through your Google Business Profile, or a lead from ads we run for you. Jobs that came some other way, such as word of mouth, do not count. Leads from Meta ads count only once we can check them against Meta's own data. On Acquisition and Enterprise, a month when your ad spend is below the minimum (pooled on Enterprise) does not count toward the guarantee. We never assume a close rate. The check uses the jobs you actually booked and the money they actually brought in.

How to Use It

1. Tell us in writing that you want to use the guarantee. An email is enough.
2. Show us the booked jobs from our tracked leads in the month being checked, with invoices or a job list, and show that the revenue from them is below what that month cost you.
3. If it is, billing stops and we keep working, at no charge, until a month pays for itself.

If you don't send that report, the clock pauses until you do. What we bring to the check: your forms, call-button taps, analytics, Search Console (Google's report on how you show up in search), Google Business Profile activity, and our lead tracker if you use it. The lead tracker is never required to qualify.

Your Part

• Send us what we ask for, and the access we need.
• Keep your business details accurate: hours, services, service areas.
• Answer the real leads that come in.
• Have room for the work.
• Help us check the outcome.

While Billing Is Stopped

• Our monthly fee stops, and we keep doing the work of your plan.
• Ad spend is still paid by you to the platform. It is not ours to stop.
• An account with billing stopped is never a lower priority for us.
• Billing starts again once a month pays for itself, checked the same way.

When the Free Work Ends

• If a month still hasn't paid for itself after another 90 days of free work, either of us can end the plan in writing. You keep everything in your name, and the work done up to then.
• You can cancel at any time, as with any plan. If you do, our work ends that day, and you keep the work done up to then.
• We can always agree in writing to a different outcome, such as a credit, a partial refund, or a move to other hosting.

This free work is your only remedy if a month does not pay for itself.

8 What We Need From You

• Accurate business information: your business name, service area, services, prices if you publish them, and the content you want on your website.
• Access: your domain registrar (or add us as a user), your Google Business Profile, and any analytics or ad accounts your plan needs.
• Photos and videos if you have them. Phone photos of your jobs are fine.
• Answers to our questionnaire, and a kickoff by email or on a call, your choice.
• Replies to our questions and approvals within 5 business days.
• A heads-up when your hours, services or prices change.
• Answering your leads.

You are responsible for what you ask us to publish about your business, such as licenses, insurance, warranties, prices and reviews. It must be true, and yours to use.

9 Who Owns What

• Yours: everything you give us (logos, photos, business information and your own copy), your domain name, your Google Business Profile and your ad accounts. They are in your name from day one.
• Ours: the code frameworks, templates, methods and systems we built on our own, before or apart from your project.
• Your website: once your balance is paid, you get your website files as built, and you can use, change or host them however you like for your own business. You get a permanent, royalty-free license to our framework as it is built into those files, and that license does not end if you cancel or leave. The framework itself is not transferred.

10 Showing Our Work

• We may show the website we built for you (screenshots, screen recordings and previews) in our portfolio, social media, case studies, ads and sales materials. Those images show your business name and branding as they appear on your website.
• On our own website, we describe clients by trade and state, such as "a gutter company in Florida", never by name or logo.
• We may share your results without naming you. Any number we share comes from Google or our own tracking, copied with the date we pulled it. We never publish your revenue. A result you report to us yourself appears only in your own words. We show it with your name or your business only with your written OK; without your OK, we show it only with nothing that identifies you: no name, no business name, no location and no email address.
• We may add a small credit to More Calls Digital in your website's footer, unless you tell us in writing before launch that you don't want it.
• You can opt out of any of this by email, and we act on it within 5 business days. Opting out of the portfolio does not stop results shared without your name, unless you ask for that too.
• Showing your work never means you endorse us, unless you gave us a testimonial or review for that purpose.

11 Text Message Updates

Our updates signup lets you choose to get texts from More Calls Digital about new guides, tools and news about the More Calls Fund, something we plan to build.

• You get texts only if you tick the text consent box and give us a mobile number.
• How often varies. Message and data rates may apply.
• Reply STOP to any text to stop. Reply HELP for help, or email hello@morecallsdigital.com.
• Agreeing to texts is never a condition of buying anything.
• Carriers are not responsible for delayed or undelivered messages.

How we handle your number is in our Privacy Policy.

12 Using Our Website

• The content of our website, including its copy, design, logos, guides and tools, belongs to More Calls Digital or is used with permission. Don't copy or republish it without our written OK.
• Our guides, calculators and audits are general information and our honest opinion. They are not a promise of results for your business.
• Don't misuse the website: no spam through our forms, no attempts to break in or overload it, and no pretending to be someone else.
• We can refuse to publish anything on a client's website that we believe is false, misleading, unlawful, or not theirs to use.

13 Ending the Agreement for Serious Conduct

We can end this agreement with 30 days' written notice if your business conduct, public behavior or legal situation could reasonably harm our reputation. Examples include credible public accusations of fraud, wage theft or illegal activity, or a pattern of conduct we decide, in good faith, we cannot be associated with. We must act in good faith. This is for serious, credible conduct issues only, never a way to cancel without cause.

Billing stops at the end of the current billing period after the notice. You owe nothing beyond balances already due. You keep what you own under Who Owns What, and we hand over your files the same way as any other cancellation, once your balance is paid.

14 Limits on Our Liability

• To the fullest extent the law allows, our total liability under this agreement is no more than the fees you actually paid us in the 12 months before the claim.
• We are not liable for lost profits, lost revenue, lost business opportunities, or any indirect, incidental, special or consequential damages, even if we were told they were possible.
• Google, Meta and the other platforms we work with are run by others. They set their own rules, rankings and prices, and they can suspend accounts or listings. We are not responsible for what they decide.

15 Claims Over Your Content

If someone makes a claim against us because of content or information you gave us or asked us to publish, or because of how your business operates, you agree to cover the costs, damages and reasonable legal fees that result.

16 Governing Law and Disputes

These Terms are governed by the laws of the State of Florida. If a dispute cannot be settled by talking it through, it will be handled in Pinellas County, Florida.

17 The Whole Agreement

• These Terms, plus any written agreement or plan page we made for you, are the whole agreement for the services they describe. They replace earlier conversations and messages about the same things.
• If part of these Terms cannot be enforced, the rest still applies.

18 Changes to These Terms

We may update these Terms. If we do, we tell active clients in writing at least 30 days before the change takes effect. If you keep using our services after that, you accept the updated Terms. The date at the top of this page shows the latest version.

19 Contact Us

Questions about these Terms? Email hello@morecallsdigital.com or call (727) 899-1321. We would rather answer a question before you start than clear up confusion later. How we handle your information is in our Privacy Policy.