Roofing and Gutters

Roofing Marketing That Makes Your Phone Ring.

When a roof leaks, the homeowner searches Google and calls one of the first roofers they see. We make that you, and when you have room for more jobs, we help you get more of those calls.

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How it works: someone searches for "roofer near me", finds your business at the top of Google, opens your website and calls you.
The problem

Homeowners call the roofers Google shows them.

In the US, "roofer near me" is searched 165,000 times a month. Google decides which roofers those people see, on three things it names itself.

Searches: Google Keyword Planner, United States, 24 September 2026. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.

  • Relevance: "how well a Business Profile matches what someone is searching for." Your listing and website have to say you do the job.
  • Distance: "how far each business is from the customer who's searching." Your service area, set right.
  • Prominence: "how well-known a business is," including "how many reviews you have." Steady reviews from real jobs.

Stage 1: Foundation

Get found by homeowners who need a roofer now.

This is roofing SEO in plain words: your Google listing and your website doing the job every day, improved every month.

  • Your Google listing, managed: the map one with reviews and the Call button
  • A roofing website built for calls, with your number one tap away on every page
  • Roofing SEO every month, so homeowners find you on Google and in AI answers like ChatGPT
  • A live dashboard of searches, clicks, forms and call-button taps
See Foundation $349/mo, no setup fee, month-to-month

Google, before and after we startedAugust 2026

A roofing company in Florida

94 clicks in August 2026, up from 44
Google Search Console, pulled 25 September 2026. Before: 5 May to 4 June 2026, the month before we started. After: August 2026.

Cost per lead against the typical roofing and gutter leadAugust 2026

A gutter company in Florida

43.5% below the median

Cost per lead: what one form, call-button tap or call from the ad cost in ad spend, compared with the median for roofing and gutter companies.

Google Ads, 1 to 31 August 2026, pulled 25 September 2026. Roofing and gutters median: LocaliQ, 2025 home services benchmarks.

Stage 2: Acquisition

Ads judged by booked roofing jobs, not clicks.

When the schedule has room, Google Ads puts a roofing or gutter company at the top of the page today, with Local Services Ads where Google offers them for roofing in your area. Before any ad dollar is spent, we check the math with your average job.

See Acquisition $1,249/mo plus ad spend, at least $2,000 a month
Our guarantee

Pays for itself, or you stop paying.

Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.

  1. Day 0You sign up
  2. Clock startsWebsite live and logins in hand, or ads spending
  3. Day 90Covering its monthly cost, or billing stops
Read the Guarantee
  • "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
  • To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.

Roofing in more than one market?

Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.

See Enterprise
Questions roofers ask

Straight answers.

How do you market a roofing company?

Start where homeowners already look: Google. Keep your Google listing complete and your reviews coming, and have a website that works on a phone with your number one tap away. When you have room for more work, add Google Ads and judge them by the jobs they book, not the clicks.

What is the best way to get roofing and gutter leads?

The ones that come to you from your own Google listing, website and ads: nobody else gets them. Bought leads can fill a gap, but some lead services sell the same lead to more than one company, so you race the others to the same homeowner.

How much does a roofing lead cost?

It depends on your market and how you get it. LocaliQ's 2025 benchmarks put the median roofing and gutters lead from Google Ads at $228.15, across US search campaigns from April 2024 to March 2025. Calls from your own Google listing don't cost you per click or per lead, which is why getting found comes first.

Do roofers need SEO?

If you want calls from Google without paying for every click, yes. For a roofer, SEO means your listing and your website showing up when someone nearby searches for a roofer or a roof repair. Google ranks local results on relevance, distance and prominence, and each of those is work you can do. The same work is what gets you into AI answers like ChatGPT.

See where you rank for roofing searches.

Get a free written audit of your website and Google listing: who shows up ahead of you, and what we'd fix first.

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Or call (727) 899-1321

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