Remodeling Marketing That Puts You on the Shortlist.
A kitchen or bath is a big decision, so homeowners study finished projects and reviews before they call anyone. We help your work show up in that research, and add Google Ads when you can take on another project.
Homeowners compare remodelers before they call one.
"bathroom remodel near me" gets 90,500 US searches a month, and "kitchen remodel near me" 74,000. Before a homeowner calls anyone, Google has already picked which remodelers they compare, using three things it names.
Searches: Google Keyword Planner, United States, 24 September 2026, two separate searches. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.
- Relevance: "how well a Business Profile matches what someone is searching for." Name each kind of project you take on, room by room.
- Distance: "how far each business is from the customer who's searching." Set the area where you will actually run a project.
- Prominence: "how well-known a business is," including "how many reviews you have." A review from each homeowner when a project wraps up.
Get found by homeowners planning their next remodel.
Remodeling SEO is the work that helps put your finished kitchens and baths in front of homeowners near you while they are still deciding who to call.
- Your Google listing kept current, with the project photos you send and every service you offer
- A remodeling website that walks through your work room by room, with a quote request that works on a phone
- Monthly search work on kitchen, bath and whole-home searches near you, on Google and in ChatGPT
- A live dashboard: searches, visits, quote requests and call-button taps, in one place
We have no remodeling result to show yet, so the panel is every client we have, all together.
Google, across our clientsAugust 2026
Clicks: the people who tapped through to a client's website from Google in August.
- Clicks from Google2,328
- Times shown on Google311,333
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Google Ads judged by signed projects, not clicks.
LocaliQ has no remodeling category, so we use its closest, general contractors: at that median, $2,000 of Google Ads buys about 12 leads a month, a lead being one homeowner who calls or asks for a quote. Put in your average project and see how many signed projects cover the month.
"Construction & Contractors (General)", $165.67 median cost per lead from search ads (Google and Microsoft), is the closest of LocaliQ's 16 categories in its 2025 Search Ad Benchmarks for Home Services (US campaigns April 2024 to March 2025, read 24 September 2026); it has none for remodeling.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
Remodeling in more than one market?
Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.
Straight answers.
How do you market a remodeling company?
Put the finished projects up front. A homeowner planning a kitchen or bath is choosing someone to trust with a big job, so your Google listing and website should show your work room by room, with reviews from the homeowners who lived through it. Google Ads can follow once you have room for another project.
What is the best way to get remodeling leads?
The homeowner who finds you through your own listing, website or ads has already seen your work and reached out to you alone. Lead platforms can cover a slow month, but some pass the same homeowner to several remodelers, so you are one of several calls they get.
Do Facebook ads work for remodelers?
Sometimes, when you have strong before and after pictures of your own projects to run. We run Facebook and Instagram ads only when you supply them, since we do not shoot, edit or design ad creative. Google comes first, because the people there are already searching for a remodeler.
Do remodelers need SEO?
Yes, if you want projects that did not cost you a click. For a remodeler, that means a listing and a website that spell out the projects you take and the towns you work in, with reviews from finished jobs, which is what Google says it ranks local results on. It also helps when someone asks ChatGPT for a remodeler.
A kitchen remodel and a bathroom remodel are separate searches. Our keyword guide covers how to give each one a page.
See who makes the shortlist ahead of you.
Free, in writing, no call required: how your projects show up on Google next to the remodelers homeowners compare you with, and what to fix first.
Or call (727) 899-1321
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