About More Calls Digital

Built Around One Idea: Your Phone Should Ring More.

We are based in Tampa Bay. We build websites, Google listings and ads for home service businesses, and we judge all of it by one thing: calls.

Get a Free Audit Read the Story

Jakob Merkel, founder of More Calls Digital, in a navy T-shirt against a plain light wall Jakob MerkelFounder, Tampa Bay

2017

Where it started

We used to build pretty websites.

It started in 2017 with websites built on the side, judged by how they looked, not by whether anyone's phone rang.

looked great. never rang.

late 2025

The turning point

Then we built one for calls instead.

Late in 2025 we rebuilt a client's website around one job, getting calls, and their Google Search Console, Google's own count of how often you show up, ticked up. We never went back.

Search Console, late 2025

small. but it moved.

A sketch of that moment, not the real chart.

2026

The name

In 2026, web design became more calls.

Jakob went full-time on 1 January 2026, and by spring the business was More Calls Digital, named for the one thing it does.

Web Design

more calls digital

  1. December 2017Websites, on the side
  2. 1 January 2026Full-time
  3. Spring 2026More Calls Digital

july 2026

What it does for an owner

Then an owner sent us this.

The owner of a gutter company, a month after their new website went live.

From
The owner of a gutter company
To
Jakob, More Calls Digital
Subject
Re: Your first month on the new website, full breakdown
Date
22 July 2026

Good afternoon Jakob,

I'm at a loss for words, for me that's a major understatement!😎

Finally for once in the entirety of [our company] I'm not having to worry about lead generation!

To reinforce your numbers we have had [...] a full 8 days worth of work booked out ahead of time and four or five days worth of set appointments. This week we set 26 leads for appointments! Thank you and keep up the outstanding work because you were killing it for us!

Word for word, except the company's name and one line about their revenue, marked in brackets. These are the owner's own numbers, not from Google's tools. Shown without the business's name or location.

august 2026

How we work

Then we ran out of room.

By August 2026 we had more work than we could do well. So we paused, rebuilt how we work, and wrote it down.

  • Three stages. You move up only when the numbers say so.
  • Every price published. No setup fee, month-to-month.
  • Pays for itself, or you stop paying, on the conditions our guarantee page spells out.
  • A limit on new clients each month, so the work stays good.
  • Your name stays private: in our numbers, a client is only a trade and a state.

today

Where it stands

Where we are today.

Counted, not guessed: the first number is ours, the other two are Google's.

  • 150+ Businesses helped
  • 311,333 Times our clients were shown on Google, August 2026
  • 2,328 Clicks from Google to our clients' websites, August 2026

Businesses helped: every business we have written a free audit for or worked with, counted 24 September 2026. Google's numbers: Google Search Console, every client website we can see, August 2026.

Bigger than client work

What we're building next.

We want to help local businesses even when they never hire us. Some of it is live today. The rest is the plan, and plans change.

  1. Live Now

    Guides

    How Google works for home service businesses, in plain English.

    Read the Guides

    Free calculators

    What missed calls cost you, and what a month of ads really costs.

    Try the Calculator
  2. Next

    Templates and checklists

    Things you can use on your own, without hiring anyone.

  3. Someday

    The More Calls app

    One app for our clients: your leads, customers and numbers in one place. The first part is live: every client's website leads land in one list in their portal, with an alert on their phone.

    The More Calls Fund

    Help for good local businesses going through hard times. It doesn't exist yet, and the details will change as we plan it.

Subject to change. We'll say so here when something is live.

A note from us

Thanks for reading this far.

We started this because good businesses were paying for websites that never made their phone ring. If that sounds like yours, start with a free audit: a written look at your website and Google listing, yours to keep, whether you hire us or not.

Jakob Merkel, Founder

Get a Free Audit See Pricing
See Pricing Call