Stage 2: Acquisition
Get More Customers With Google Ads.
For home service businesses that can take on more work: Google Ads and Local Services Ads, on a website built to turn the click into a call.
$1,249/mo plus ad spend, at least $2,000 a month, paid straight to the ad platform. Includes everything in Foundation.
- Your budgetAt least $2,000 a month, paid to the ad platform
- Someone searchesroof repair near me
- Your ad, at the topSponsored Your business
- A page built for that search
- A call or a formStraight to you, not shared with anyone
- A booked jobYou tell us which leads booked, and we move the budget
More leads only help if you can handle more work.
Ads bring calls fast. If there's nobody to answer them or no room to take the job, that money is gone.
Acquisition fits if:
- You have crews, or room on the schedule for more jobs
- You answer calls and forms fast
- Your average job is big enough for ads to pay for themselves
- You can spend at least $2,000 a month on ads
Start with Foundation if:
- Your schedule is already full
- Most of your work is small, low-ticket jobs
- You want to get found on Google before you pay for clicks
Reach the people who need you today.
Search ads show up when someone types what you do into Google, at the moment they need it. That's why we start there.
Google Ads
The ads at the top of the results, bought only for the searches that turn into jobs.
Local Services Ads
The listings above the ads, where your trade qualifies. You pay per lead, not per click.
Microsoft Ads
The same kind of search ads on Bing, for the people who search there instead of Google.
Facebook and Instagram, with your photos
We run them when you bring usable photos and video. We don't produce the creative. Their leads count toward the guarantee once we can check them against Meta's own data.
Not a social media content engine: your budget goes where people are already searching.
We don't just turn ads on.
Most of the work starts once the ads are live. It runs as a loop.
- Read the searches Every search your ads showed for, word for word.
- Cut what won't hire you Searches that bring clicks but never jobs come out.
- Test the ad and the page New headlines and landing pages, judged on calls and forms.
- Move the budget Money shifts toward the searches that book jobs.
Then back to step 1.
What we watch
- Ad Spend
- The Searches
- Cost per Lead
- Calls and Forms From Ads
- The Booked Jobs You Report
- Cost per Booked Job
What a lead costs, next to the typical one.
Cost per lead is what one call, form or call-button tap from an ad costs in ad spend. It's the first number we watch, and the one you can compare.
For a gutter company in Florida, it came in well under the typical cost for roofing and gutter companies in August.
Cost per lead against the typical roofing and gutter leadAugust 2026
A gutter company in Florida
Cost per lead: what one form, call-button tap or call from the ad cost in ad spend, compared with the median for roofing and gutter companies.
See your month before you spend a dollar.
Your ad spend goes straight to the ad platform, on your own card. Our fee is separate, and we never mark up your ad spend.
- At least $2,000 a month in ad spend.
- Our fee stays at $1,249 until your ad spend passes $5,000 a month.
- Above that, 10% of only the spend over $5,000, so there is no jump at any level.
- No setup fee. Month-to-month, cancel with one email.
Work out your monthDrag to your budget and your average job
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
From the first call to ads live.
- A 30-minute call We check your numbers: your average job, how many leads you close, and what a lead costs in your trade.
- Your website and landing pages Built or rebuilt within 14 business days, because Acquisition includes everything in Foundation.
- Ads go live Your ad spend goes straight to the ad platform, and the guarantee clock starts.
- Then we tune You tell us which leads became jobs, and we move the budget toward them.
Running more than one market?
Enterprise runs every market as one account, with Google Ads in each, from $2,499/mo for two markets, plus $750 for each additional market.
Let's check the math first.
Book a 30-minute call. We'll look at your numbers together, and tell you honestly if Foundation is the better start.
Or call (727) 899-1321
Deciding with someone? Text them this page.