HVAC Marketing for the Day the AC Quits.
When the AC stops or the furnace will not light, the owner searches on a phone right then. We work to make your company the one they reach, and run Google Ads when your techs have open slots.
A house with no AC calls who Google shows.
In the US, "ac repair near me" is searched 201,000 times a month, and "furnace repair near me" 74,000. Which heating and cooling companies come up is Google's decision, made on three counts it spells out.
Searches: Google Keyword Planner, United States, 24 September 2026, two separate searches. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.
- Relevance: "how well a Business Profile matches what someone is searching for." Name cooling and heating work separately, repairs and installs alike.
- Distance: "how far each business is from the customer who's searching." Set the area your techs can reach on a service call.
- Prominence: "how well-known a business is," including "how many reviews you have." Reviews from every repair and tune-up you finish.
Get found when the AC or the furnace stops.
HVAC SEO means that when a house near you loses its cooling or its heat, your listing and your website are what the owner finds, with a call one tap away.
- Your Google listing managed, with heating and cooling services listed apart
- An HVAC website built for service calls, with cooling and heating work each on its own page
- SEO every month on the AC and furnace searches in your area, including when people ask ChatGPT
- A dashboard, live, showing how many people found you and how many tapped to call
The panel counts every client we have. We have no HVAC client yet, so no HVAC number is shown.
Google, across our clientsAugust 2026
Clicks: the people who tapped through to a client's website from Google in August.
- Clicks from Google2,328
- Times shown on Google311,333
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Heating and cooling ads, judged by booked jobs.
At LocaliQ's median HVAC cost per lead, what search ads spend for each call or form, $2,000 a month brings about 16 leads. Slide to your own average job: at $1,000, 4 of those 16 leads have to book to cover the ads and our fee.
Search ad medians from LocaliQ's 2025 Search Ad Benchmarks for Home Services, read 24 September 2026: $127.74 a lead for "Air Conditioning Installation & Repair" and $129.02 for "Heating & Furnaces", from US Google and Microsoft campaigns April 2024 to March 2025.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
Heating and cooling in more than one market?
Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.
Straight answers.
How do HVAC companies get leads?
Mostly from three spots on a Google search: the map, the regular results and the ads above them. Calls that come through your own listing or website cost nothing per lead. Through search ads on Google and Microsoft, LocaliQ's 2025 benchmarks put the median at $127.74 a lead for air conditioning and $129.02 for heating and furnaces. Bought leads can plug a gap, but some go to more than one company.
What is local SEO for HVAC?
Being there when someone nearby needs heating or cooling help: your Google listing in the map, your website in the results below it. Google weighs relevance, distance and prominence, so the work is naming every service, setting your area right and earning reviews. The same work helps you show up when people ask ChatGPT.
What are good HVAC marketing ideas?
Begin with the ideas that cost nothing per call: a complete Google listing, a review request after every service call, and a website where one tap reaches your office. Add Google Ads when your schedule has room, and drop any ad that does not book jobs.
How do you grow an HVAC business?
On the marketing side: get found by the people already searching, answer every call, and ask every customer for a review. Add ads when you can take on more work. Hiring, pricing and service agreements matter too, but they are outside what we do.
Customers type "AC not cooling", not the word HVAC. Our guide to HVAC keywords lists the searches that deserve a page of their own.
See who shows up before you for AC repair.
For free, we write up where you stand in heating and cooling searches, which companies sit above you, and what we would fix first.
Or call (727) 899-1321
Deciding with someone? Text them this page.