HVAC

HVAC Marketing for the Day the AC Quits.

When the AC stops or the furnace won't light, the homeowner searches Google and calls one of the first companies they see. We make that you, and help you book more of those calls when you have room.

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How it works: someone searches for "ac repair near me", finds your business at the top of Google, opens your website and calls you.
The problem

A house with no AC calls who Google shows.

In the US, "ac repair near me" is searched 201,000 times a month, and "furnace repair near me" 74,000. Google picks which companies those people see, on three things it names itself.

Searches: Google Keyword Planner, United States, 24 September 2026, two separate searches. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.

  • Relevance: "how well a Business Profile matches what someone is searching for." Your listing and website have to say you do the job.
  • Distance: "how far each business is from the customer who's searching." Your service area, set right.
  • Prominence: "how well-known a business is," including "how many reviews you have." Steady reviews from real jobs.

Stage 1: Foundation

Get found when the AC or the furnace stops.

HVAC SEO, in plain words: showing up when people near you search for heating and cooling help, and turning that visit into a call.

  • Your Google listing, managed: the map one with reviews and the Call button
  • An HVAC website built for service calls, with cooling and heating work each on its own page
  • HVAC SEO every month, so homeowners find you on Google and in AI answers like ChatGPT
  • A live dashboard of searches, clicks, forms and call-button taps

The panel counts our clients in every trade. We have no HVAC client yet, so no HVAC number is shown.

See Foundation $349/mo, no setup fee, month-to-month

Google, across our clientsAugust 2026

2,328

Clicks: the people who tapped through to a client's website from Google in August.

  • Clicks from Google2,328
  • Times shown on Google311,333
Google Search Console, 1 to 31 August 2026, every client website we can see, pulled 25 September 2026.
$2,000
$1,000
Ad spend, paid to the platform
$2,000
Our fee
$1,249
Your total month
$3,249
Booked jobs to cover it
4

Our fee stays at $1,249 until your ad spend passes $5,000 a month.

Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.

Stage 2: Acquisition

Heating and cooling ads, judged by booked jobs.

At the median HVAC cost per lead, $2,000 of Google Ads brings about 16 leads a month. Put in your average job and see if the math works for you.

Median cost per lead from Google Ads: LocaliQ, 2025 Search Ad Benchmarks for Home Services, "Air Conditioning Installation & Repair" $127.74 and "Heating & Furnaces" $129.02, US campaigns April 2024 to March 2025, read 24 September 2026.

See Acquisition $1,249/mo plus ad spend, at least $2,000 a month
Our guarantee

Pays for itself, or you stop paying.

Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.

  1. Day 0You sign up
  2. Clock startsWebsite live and logins in hand, or ads spending
  3. Day 90Covering its monthly cost, or billing stops
Read the Guarantee
  • "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
  • To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.

Heating and cooling in more than one market?

Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.

See Enterprise
Questions HVAC owners ask

Straight answers.

How do HVAC companies get leads?

Most come from Google: the map listings, the regular results and the ads. Calls from your own listing and website cost nothing per lead. From Google Ads, LocaliQ's 2025 benchmarks put the median at $127.74 a lead for air conditioning and $129.02 for heating and furnaces. Bought leads can fill a gap, but some are sold to more than one company.

What is local SEO for HVAC?

Showing up when someone nearby searches for heating or cooling help: in the map results with your Google listing, and in the regular results with your website. Google ranks local results on relevance, distance and prominence, and each of those is work you can do. The same work helps you show up in AI answers like ChatGPT.

What are good HVAC marketing ideas?

Start with the ones that cost nothing per call: a complete Google listing, reviews from real jobs coming in every month, and a website with your number one tap away on a phone. Add Google Ads when your schedule has room, and keep only what books jobs.

How do you grow an HVAC business?

On the marketing side: get found by the people already searching, answer every call, and ask every customer for a review. Add ads when you can take on more work. Hiring, pricing and service agreements matter too, but they are outside what we do.

See who shows up before you for AC repair.

A free written audit of your website and Google listing: the companies ahead of you in heating and cooling searches, and what we'd fix first.

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Or call (727) 899-1321

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