Cleaning Marketing That Brings In Recurring Clients.
The right cleaning client books you again and again, so being found on Google pays off more than once. We help new clients find your company, then add Google Ads when your crews have openings.
Clients go with the cleaners Google shows them.
In the US, "house cleaning near me" is searched 60,500 times a month. Google chooses which cleaning companies those people see, and it names the three things it looks at.
Searches: Google Keyword Planner, United States, 24 September 2026. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.
- Relevance: "how well a Business Profile matches what someone is searching for." Your listing and website have to say you do the job.
- Distance: "how far each business is from the customer who's searching." Your service area, set right.
- Prominence: "how well-known a business is," including "how many reviews you have." Steady reviews from real jobs.
Get found by people searching for a cleaner.
SEO for cleaning companies, in plain words: your listing and website showing up when someone nearby searches for house cleaning, a maid service or carpet cleaning.
- Your Google listing, managed: the map one with reviews and the Call button
- A cleaning website with each type of clean you offer on its own page, and your number one tap away
- SEO every month, so people nearby find you on Google and in AI answers like ChatGPT
- A live dashboard of searches, clicks, forms and call-button taps
Several cleaning companies are in that panel, along with every other client we have, so it is not a cleaning figure on its own.
Google, across our clientsAugust 2026
Clicks: the people who tapped through to a client's website from Google in August.
- Clicks from Google2,328
- Times shown on Google311,333
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Cleaning ads, judged by new clients, not clicks.
More leads only help if your crews can take on more work. At the median cleaning cost per lead, $2,000 of Google Ads brings about 43 leads a month, and whether that pays depends on how many become recurring clients.
Median cost per lead from search ads (Google and Microsoft): LocaliQ, 2025 Search Ad Benchmarks for Home Services, "Cleaning / Maid / Butler Services" $46.99, US campaigns April 2024 to March 2025, read 24 September 2026.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
Cleaning in more than one market?
Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.
Straight answers.
How do I get more clients for my cleaning business?
People looking for a cleaner search Google, so start there: a complete Google listing with steady reviews, and a website where calling or asking for a quote is easy on a phone. Add Google Ads once your crews have room, and judge them by the clients who stay, not the clicks.
What is the best way to advertise a cleaning business?
Start with Google, because the people searching there are already looking for a cleaner. Clients from your own Google listing cost nothing per lead. For search ads on Google and Microsoft, LocaliQ's 2025 benchmarks put the median cleaning and maid services lead at $46.99, one of the lowest of the home service categories it measured.
Should I buy cleaning leads?
They can fill a gap. But some lead services sell the same lead to more than one company, so you race other cleaners to the same client. Leads from your own Google listing, website and ads go to you and nobody else, which is why we build those first.
Do cleaning companies need SEO?
Yes, if you want new clients from Google without paying for every click. SEO means your listing and website showing up when someone nearby searches for a cleaner, on Google and in AI answers like ChatGPT. Google weighs how many reviews you have, so asking every client for one is part of the work.
Deep cleaning, move-out cleaning and window cleaning can each have a page. Our guide to cleaning keywords goes clean by clean.
See which cleaners clients find before you.
It is free: a written look at your listing and website, how easy you are to call from a phone, and what we would fix first.
Or call (727) 899-1321
Deciding with someone? Text them this page.