Pest Control Marketing That Gets You the Termite Call.
Termites in the wall or a mouse in the pantry: people search for the pest by name, then call a company that treats it. We make sure your listing and website name every pest you handle, and add Google Ads when your routes have room.
People search for the pest, not for your company.
In the US, "termite control near me" is searched 14,800 times a month and "bed bug exterminator near me" 8,100, by people who already know what they have. Which companies they see is Google's choice, made on three factors it publishes.
Searches: Google Keyword Planner, United States, 24 September 2026, two separate searches. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.
- Relevance: "how well a Business Profile matches what someone is searching for." Name every pest you treat, each as its own service.
- Distance: "how far each business is from the customer who's searching." Set it to the towns your technicians actually cover.
- Prominence: "how well-known a business is," including "how many reviews you have." A review after each treatment, service plan visits included.
Get found for every pest you treat.
Pest control SEO, in plain words: your Google listing and your website built to match what people near you search for, then improved every month.
- Your Google listing managed, with each pest you treat named in your services
- A pest control website with a page for each pest, and a Call button that is never more than a thumb away
- Monthly SEO on the pest searches in your area, so people find you on Google and when they ask ChatGPT
- A live dashboard with the searches that brought people to you, and every tap on your call button
The panel counts every client we have, pest control included, so it is not a pest control number.
Google, across our clientsAugust 2026
Clicks: the people who tapped through to a client's website from Google in August.
- Clicks from Google2,328
- Times shown on Google311,333
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Paid pest calls, kept only if they book.
When your routes have room for more customers, we add Google Ads and Local Services Ads. We found no pest control cost per lead we trust, meaning what ads spend to bring in one call or form, so put in your average job, including any service plan it starts, and see how many jobs cover the month.
LocaliQ's 2025 Search Ad Benchmarks for Home Services has no pest control category, so no cost per lead is quoted. Google lists "Pest control services" for Local Services Ads in the US; we have not run them for a client yet. Both read 24 September 2026.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
Pest control branches in more than one market?
Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.
Straight answers.
How do you market a pest control business?
Match the searches. People type the pest they found, so your listing and website should name every pest you treat, each with its own page, and calls from those cost nothing per lead. When your routes have room, add Google Ads and Local Services Ads, and judge them by the customers they bring in.
What are good pest control marketing ideas?
Ask for a review after every visit, service plan customers included, with the same Google link for everyone. Give each pest its own page on your website. Keep your hours and service area current on your listing. None of those costs you anything per call.
What does pest control SEO include?
Your Google listing, the reviews on it, and a website with a page for each pest you treat, plus the monthly work to improve all three. Google ranks local results on relevance, distance and prominence, and a termite page is how you show relevance to a termite search. It also helps when people ask ChatGPT who to call.
Should a pest control company buy leads?
Bought leads can fill a gap, but you pay for each one and some are sold to more than one company, so you race the others to the same homeowner. Calls from your own Google listing and website come only to you and cost nothing per lead, which is why getting found comes first.
People search for the termites or mice in front of them, not for pest solutions. Our guide to pest control keywords goes pest by pest.
See who shows up first when termites do.
Our free audit looks at what people near you search when they find a pest and which companies come up for it, with the fixes listed in order.
Or call (727) 899-1321
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