Pest Control Marketing That Gets You the Termite Call.
When someone finds termites, a mouse in the kitchen or bed bugs, they search Google for it and call one of the first companies they see. We make that you, and when your routes have room, we help you get more of those calls.
People search for the pest, not for your company.
In the US, "termite control near me" is searched 14,800 times a month and "bed bug exterminator near me" 8,100, by people who already know what they have. Google picks which companies they see, on three things it names itself.
Searches: Google Keyword Planner, United States, 24 September 2026, two separate searches. Ranking: Google Business Profile Help, "Tips to improve your local ranking on Google", read 24 September 2026.
- Relevance: "how well a Business Profile matches what someone is searching for." Your listing and website have to say you do the job.
- Distance: "how far each business is from the customer who's searching." Your service area, set right.
- Prominence: "how well-known a business is," including "how many reviews you have." Steady reviews from real jobs.
Get found for every pest you treat.
Pest control SEO, in plain words: your Google listing and your website built to match what people near you search for, then improved every month.
- Your Google listing, managed: the map one with reviews and the Call button
- A pest control website built for calls, with a page for each pest you treat
- Pest control SEO every month, so homeowners find you on Google and in AI answers like ChatGPT
- A live dashboard of searches, clicks, forms and call-button taps
The panel counts our clients in every trade, so it is not a pest control number.
Google, across our clientsAugust 2026
Clicks: the people who tapped through to a client's website from Google in August.
- Clicks from Google2,328
- Times shown on Google311,333
- Ad spend, paid to the platform
- $2,000
- Our fee
- $1,249
- Your total month
- $3,249
- Booked jobs to cover it
- 4
Our fee stays at $1,249 until your ad spend passes $5,000 a month.
Jobs to cover it means revenue from booked jobs at your average job, before your own costs. Your margin decides the real profit.
Pest control ads, judged by booked jobs, not clicks.
When you have room for more customers, we add Google Ads and Local Services Ads. We found no pest control cost per lead we trust, so put in your average job, including any service plan it starts, and see how many jobs cover the month.
LocaliQ's 2025 Search Ad Benchmarks for Home Services has no pest control category, so no cost per lead is quoted. Google lists "Pest control services" for Local Services Ads in the US; we have not run them for a client yet. Both read 24 September 2026.
Pays for itself, or you stop paying.
Marketing should pay for itself. By day 90, a month of jobs from our leads should cover what that month costs you. If it doesn't, billing stops and we keep working until it does.
- Day 0You sign up
- Clock startsWebsite live and logins in hand, or ads spending
- Day 90Covering its monthly cost, or billing stops
- "Pays for itself" means by day 90, a month of jobs from our leads brings in more than that month costs you, ad spend included.
- To use it, you ask in writing and show the booked jobs. After another 90 days, either of us can end the plan.
Pest control branches in more than one market?
Enterprise runs every market as one account, compared side by side, with the budget moved to what works. From $2,499/mo for two markets, plus ad spend.
Straight answers.
How do you market a pest control business?
Get found first, then pay for more. Start with your Google listing and a website that matches the pests people search for, since calls from those cost nothing per lead. When you can take on more work, add Google Ads and Local Services Ads, and judge them by the customers they bring in, not the clicks.
What are good pest control marketing ideas?
Start with the ones that cost nothing per call: a complete Google listing, a review request after every visit, service plan customers included, and a website with your number one tap away on a phone. Add Google Ads when you have room for more work, and keep only what books jobs.
What does pest control SEO include?
Everything that decides whether you show up when someone nearby searches for a pest: your Google listing, reviews, and a website with a page for each pest you treat. Google ranks local results on relevance, distance and prominence, and each is work you can do. The same work helps you show up in AI answers like ChatGPT.
Should a pest control company buy leads?
Bought leads can fill a gap, but you pay for each one and some are sold to more than one company, so you race the others to the same homeowner. Calls from your own Google listing and website come only to you and cost nothing per lead, which is why getting found comes first.
See who shows up first when termites do.
A free written audit of your website and Google listing: the companies ahead of you when people search for the pests you treat, and what we'd fix first.
Or call (727) 899-1321
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